Arris and SeaWell Networkshave announced an integrated advertising solution for multiscreen. The solution quickly takes service providers into the world of IP television, enabling delivery of localised, session-oriented ads and programming at the home network level for unprecedented control and customization.
The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision( ad insertion platform by Arris. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent Arris study.
“SeaWell is a clear market leader for targeted ad insertion on multiscreen devices, with global deployments among tier-one operators,” said Neerav Shah, Vice President and General Manager, Multiscreen Video Infrastructure, Cloud Business Solutions, Arris. “This makes SeaWell a perfect complement to our leading portfolio of end-to-end multiscreen and advertising solutions. By integrating Spectrum into our SkyVision platform, Arris is not only enabling operators’ multiscreen shift to IP, but also offering the most powerful advertising solutions for this next-generation of TV.”