Advanced Television

Amagi enables ETV custom feed

October 30, 2013

Eenadu Television (ETV) has launched the custom feed of its channel “ETV Telugu” in Singapore through Amagi’s cloud enabled broadcast solution. ETV has deployed Amagi’s localisation platform at SingTel’s Mio TV to generate a local feed for Singapore and has been on air since July 2013.

ETV which broadcasts its channel in India and USA wanted to launch the same linear feed in Singapore through their existing satellite feed. In order to comply with the broadcast regulations in Singapore, they were required to opt out 2 hours of programming every day on the existing feed.

Amagi’s cloud based Localisation platform enables ETV to originate such a local feed for Singapore from the existing satellite feed by masking the prohibited content. Amagi’s localisation workflow is fully automated from the point of intent capture for localisation up till local replacement content playout and reporting. This is complimented with sophisticated tools for remote monitoring and management.

“Amagi has envisioned the localisation platform keeping in mind the complexities of the existing broadcast systems. The system is designed in a manner such that, the content masking process works in parallel to the satellite broadcast’s processes and scheduling.” said Srividhya S, Cofounder and CTO at Amagi. “Unlike the traditional triggering mechanism used, Amagi’s barcoding based approach offers workflow flexibilities and 100 per cent accuracy in identifying and replacing content assets. We are very pleased with the positive feedback from ETV and are very happy to have enabled value for them.”

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