Verizon Digital Media Services has acquired upLynk, a technology and TV cloud company.
The exclusive technology of upLynk simplifies the complex issues content owners face by streamlining the process of uploading and encoding TV Everywhere for live, linear and video on-demand content. By using a single adaptive video format across all devices, upLynk simplifies encoding, storage, playback, ad insertion and analytics to eliminate complexity and enable more agile video workflows.
“As the experience of watching broadcast television changes and the media marketplace shifts, the addition of upLynk’s unique capabilities allows Verizon Digital Media Services to better meet our customers where and how they want to deliver video,” said Bob Toohey, president of Verizon Digital Media Services. “Simply put, this acquisition provides intelligent, scalable and more flexible ways of streaming video for our customers.”