The Australian Football League (AFL) has confirmed a four-year agreement with Rightster – the digital video distribution, marketing and monetisation specialist – relating to the AFL’s international live streaming subscription service – AFLTV. The service, operated and built by Rightster on the AFL’s behalf, offers live and on-demand coverage of every Toyota AFL Premiership match to fans all over the world, via AFLTV.
The AFL and Rightster have reached agreement to cover the 2014, 2015 and 2016 Toyota AFL Premiership seasons. This will allow the development of a long-term strategy which will include additional features and content in order to further drive fan engagement.
General Manager – AFL Media, Peter Campbell, said “We’re pleased to announce this agreement with Rightster as part of our ongoing commitment to international AFL fans. As the importance of digital platforms, fan engagement and digital revenue grows, we believe Rightster is the perfect partner to help us build our sport and business in this area. They offer us the transparency and control we feel is vital to success.”