Netflix CEO worried on ‘over personalisation’

reed_hastingsNetflix CEO Reed Hastings has expressed worries that over personalisation of media services will lead to a kind of Balkanisation with people never sampling new material and an end to ‘audience events.’

At a panel session about digital delivery at a meeting of the Broadcasting Board of Governors in Washington, Hastings said that personalisation is great for the user in the short but worried that hyper-targeted information just reinforces polarisation in society and the world.

He said that society has benefited from the homogenising influence of mass entertainment, of networks with a broad audience, and the unifying nature of major sports or events. He suggested that that the key to personalising information is to “harness the positives” and “mitigate the downsides.”

You must be logged in to post a comment Login