Modern Times Group (MTG), the international entertainment group, has signed a partnership agreement with Viacom International Media Networks to include exclusive advertising-funded VoD content from the MTV and Comedy Central channels in MTG’s free-TV online ‘catch-up’ services in Sweden, Norway and Denmark. MTG will also handle advertising sales for Viacom’s online platforms, and sell the combined online reach of the MTG and Viacom online catch-up TV services to advertisers.
From February 4th, MTV and Comedy Central content will therefore be shown on TV3Play.se, TV6Play.se, TV8Play.se, and TV10Play.se in Sweden; and MTV content will be shown on TV3Play.no, Viasat4play.no and TV6Play.no in Norway, and on TV3Play.dk in Denmark.
The content includes MTV and Comedy Central hit formats such as Catfish, Geordie Shore, Teen Mom and The Daily show, as well as an extensive library of successful TV series such as The Hills, Punked and Cribs. Kids TV series such as SpongeBob Squarepants and Dora the Explorer from Viacom channel Nickelodeon are also already available through MTG’s Viaplay online pay-TV subscription service.