Advanced Television

Hulu, Viacom expand content partnership

October 10, 2012

Hulu and Viacom have expanded their content partnership that will bring Nickelodeon programming to the Hulu Plus service and its more than 2 million US subscribers for the first time.

Effective immediately, Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series, including “iCarly,” “SpongeBob Squarepants,” “Kung Fu Panda,” and the new season of “Teenage Mutant Ninja Turtles”, for 21 days after the episodes air on television. Subscribers can catch up on these and many other current series at a new Nickelodeon destination on Hulu Plus, which will feature tune-in information and promotional elements to drive viewership of Nickelodeon’s on-air line-up.

Additionally, over the next few months, content from Viacom’s bilingual network, Tr3s, will broaden the Hulu Latino selection of youth-focused content on Hulu Plus.

Under the agreement, Hulu and Viacom will also continue to make current and full episodes, and clips of “The Daily Show with Jon Stewart” and “The Colbert Report” available on the free ad-supported service and Hulu Plus. Hulu Plus subscribers will continue to enjoy programming from BET, Comedy Central, MTV, Spike, TV Land and VH1, including a selection of current shows 21 days after they air and more than 1,500 episodes of archive programming.  The availability of Viacom content on Hulu Plus varies on a show-by-show basis.

Meanwhile, BBC Productions has agreed its second co-production deal with Hulu to create comedy thriller The Wrong Man.

The 6 x 30 minute series starring James Corden and Matthew Baynton, will air on BBC2 as well as via Hulu in the US, having been brokered by BBC Worldwide Americas.

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