Advanced Television

Loft London increases technical and operational footprint

February 1, 2014

Loft London, a global independent digital media hub, has completed the latest technical and operational expansion of its state of the art Chiswick facilities.

Over the final quarter of 2013 Loft London has been busy putting into action its plans to extend the services on offer to its rapidly increasing client base by creating a new Post Production environment that encompasses four on-line Edit Suites.  The suites, which were operational from January 1st, will run a blend of Avid’s Media Composer, Symphony and Final Cut Pro, all supported by Isis and Interplay platforms. In addition to the Edit Facilities, Loft London has also increased its encode and transcode capacity by the inclusion of DVS Venice and Content Agents – resulting in an expansion in disk storage of just over 400TB and an increase in Aspera and HDCamSR capabilities. With this substantial investment in its Chiswick facilities, Loft London has significantly tailored its operation to support the ever increasing requirements of its growing Production client base.

Davide Maglio, CSMO Loft London, commented: “More and more, Loft London’s clients have asked us to look into other areas of content fulfilment. We’ve always been proud of our flexible approach and ability to quickly adapt to our clients’ changing requirements, and we see this investment in our technical and Post Production environments as a complement to our existing areas of expertise. In conjunction with our innovative Cubix platform, our clients can now manage whole end to end workflows; from the lens to the screen, be it from location Production offices or with their clients.”

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