Advanced Television

65% of mobile media users use a second screen

February 11, 2014

second-screenMEF, the global community for mobile content and commerce, has released the second report in its Global Consumer Insights Series, focussing on international second screen behaviours and highlighting that the mobile handset complements, rather than replaces, other media channels.

The report, carried out in partnership with On Device Research, analyses data from 10,000 respondents in

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Categories: Articles, Consumer Behaviour, Mobile, Portable Media, Research, Social Media