Brightcove, a provider of cloud services for video, has announced that content providers developing apps for Google Chromecast can now use Brightcove Once to deploy and monetise feature-rich video on Chromecast, including personalised video ads. Coming on the heels of Google’s recent announcement that it has unlocked its Chromecast software development kit (SDK), Brightcove Once enables publishers to deliver personalised advertising in streams delivered to Chromecast viewers.
“Chromecast has quickly become one of the top three selling electronics devices on Amazon and offers some of the most popular online entertainment options, including Netflix, YouTube, Hulu Plus and Google Play movies and music, with new apps coming on board at a rapid pace,” said AJ McGowan, Brightcove’s chief technology officer. “Broadcasters and content owners that want to quickly take advantage of Chromecast can now leverage Brightcove Once to deliver premium video content streams that include targeted advertising.”
Brightcove Once offers Chromecast publishers a high-end delivery alternative to quickly bring content to market without client-side code, SDKs or plugins. Brightcove Once facilitates the automatic transfer of metadata back to the user’s Apple or Android-based Chromecast app to allow for the seamless delivery of applicable, geo-targeted ads that integrate into the video stream without buffering. As a result, Chromecast publishers can deliver a seamless, television-like experience, complete with personalised ads stitched directly into the video stream.