Arqiva, the communications infrastructure and media services company, has announced a new Connect TV customer, Motors TV, the pan-European motor sport television channel. The deal will allow Motors TV to join the Freeview EPG, accessible to people with a compatible connected Freeview HD product.
Motors TV broadcasts a varied coverage of international motorsport, with exclusive events and close to 120 series transmitted in 42 countries to 25 million homes subscribing by cable, satellite and broadband across Europe. Motors TV is already available in the UK on Sky and Virgin platforms and has been broadcasting since 2002. From February 27th, Motors TV will be available on Connect TV via channel 240 on Freeview.
Frederic Viger, Head of Programming and Acquisitions at Motors TV, said: “We’re delighted to be joining the Freeview family through Arqiva’s Connect TV. Scores of motor sport fans will now have access to the widest and most diverse range of live, delayed and highlights programming that features both international and domestic championships. It was something that prospective viewers had been calling for and I’d like to think that we’ve responded to their wishes. The proliferation of internet-connected television made this a very attractive platform.”