Nickelodeon UK and Virgin Media have teamed up to bring the My Nick Jr App to the UK. The commercial-free personal programming service is available immediately to Virgin Media TiVo customers on TV packages L and XL and will allow parents to programme a customised playlist for their preschool child.
“My Nick Jr is a unique service in the UK delivering Nick Jr programming to families in a format they can control,” said Tina McCann, Managing Director, Nickelodeon UK & Ireland. “The wealth of Nick Jr programming available on the app ensures that there will always be something to delight and enlighten viewers while My Nick Jr’s interface offers parents an innovative way to guide their preschooler’s viewing and to set the developmental themes that are important to them.”
My Nick Jr features 650 Nick Jr. episodes including episodes of Nick Jr titles such as Dora the Explorer, Bubble Guppies and Dinosaur Train. Using the app, parents can create an individual My Nick Jr profile for their child. Within this profile, parents may select specific topics that they wish to make prominent in their child’s playlist as well as the duration for which they wish their child to watch Nick Jr programming. Once a child has finished watching an episode they are asked to rate the show using the ‘arrow up’ or ‘arrow down,’ via Virgin Media’s TiVo remote. The Nick Jr app learns the preferences of the child and chooses episodes to play accordingly.