Measat has revealed that the Measat -3/3a platform has become the first Asian C-Band satellite platform to exceed 50 HD channels, confirming the maturing of the HD content business in Asia.
Measat started offering HD distribution services on the Measat -3 satellite in July 2007. Working with a select group of channels, technology partners and uplink providers, Measat developed a flexible solution for the launch and distribution of HD channels across the Asia-Pacific region. The services were expanded in 2009 with the launch of the collocated Measat -3a satellite. This strategy, underpinned by significant financial and technological investments and an innovative business model, helped develop the HD segment in Asia to what it is today.
“In collaboration with our partners we developed an innovative business model to help ‘jump start’ the Asian HD segment” said Paul Brown-Kenyon, Chief Executive Officer, Measat. “Through this collaboration, we announced the first Asian regional C-Band distribution of an HD channel in 2007. We are delighted to be able to celebrate the maturing of the HD segment with the announcement of the 50 HD channels on our platform this week. We continue to work with our partners and our customers to ensure that our services are tailored for channel operators, and the Measat -3/3a satellites are the key HD location for Asian HD content.”