Advanced Television

Netflix France launch mid-September

May 20, 2014

From Pascale Paoli-Lebailly in Paris

Online streaming platform Netflix is set to launch its service in France in mid-September with a monthly subscription fee of €10, reports daily Le Figaro.

Operating from Luxemburg, the platform, which has already met all the main French TV production and distribution companies, is reported to have signed up for a first original TV series with a Gallic prodco. The series will be shot in Marseille but likely won’t be finished in time to be part of the launch line-up.

Netflix will also highlight the US series produced by Gaumont’s US susbsidiary Gaumont International Television which features titles such as Hemlock Grove and Narco.

Others Netflix original productions Orange is the New Black and House of Cards are already broadcast in France, on platforms OCS and Canal+ respectively. House of Cards’ third season, which is currently in production, will be exclusively offered on the streaming platform.

To attract French subscribers, Netflix will have to make a huge promotion work, Le Figaro adds. French citizens are not familiar to SVoD platforms, which are generally judged as expensive, difficult to access and loaded with unappealing content.

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