Advanced Television

YuMe integrates SDK with JW Player

May 30, 2014

YuMe, a provider of digital video brand advertising solutions, and JW Player, the digital video player, have partnered on a streamlined solution for publishers to better manage, deliver and monetise their digital video content.

Effective immediately, YuMe’s Audience-Aware SDK becomes one of only two proprietary SDKs that JW Player has automatically embedded into the JW6 Platform. The deep integration allows publishers to easily and rapidly deploy in-stream audience surveys, immediately begin gathering validated insights on their audience makeup, and, most importantly, gain access to YuMe’s premium Audience Segments campaigns and interactive ad units through its Connected Audience Network and Video Reach.

“Our distinctive partnership with JW Player accelerates time to monetisation for publishers and allows them to reap the many benefits of our SDK, including brand safety controls and audience insights,” said Bob Hall, VP, Platform & Partnerships, YuMe. “In addition, the partnership gives publishers access to our curated ecosystem, which spans media and device types, and gives brand video advertisers the control, insights and safety they’re looking for.”

Categories: Articles, Video