Advanced Television

YuMe powers LG Electronics Smart TV ad platform

November 3, 2011

YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe’s advertising technology and services to support LG’s industry-leading Smart TV platform. The US arm of global car manufacturer Toyota is the charter advertiser for this first video advertising solution for Internet Connected TVs.

The Embedded SDK powers the new LG advertising platform and is built into TVs, Blu-ray Disc˙ players, and connected devices, providing an end-to-end solution for developers, advertisers, and consumer electronics (CE) manufacturers. The LG advertising platform leverages the power of YuMe’s cross-platform advertising technology to offer brands the ability to reach consumers with targeted, relevant video advertising on LG’s connected devices, including Smart TVs, Smart TV Upgraders, and Blu-ray Disc players. The LG-YuMe agreement will immediately offer brands the ability to advertise both in the LG Smart TV navigation experience as well as in applications with pre-roll and navigation experience ads.

Categories: Advertising, Articles, Connected TV, Targetted