Croatia’s largest pay-TV platform Hrvatski Telekom is the first company to partner with TVbeat, a London-based start-up that provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers. The partnership will allow Hrvatski Telekom to access quality data about viewing behaviour live on a second-by-second basis, providing detailed insights into viewer consumption, helping to determine genres, habits and trends.
Hrvatski Telekom’s Jerko Dumanić, director of Marketing (B2B) said: “Hrvatski Telekom has a proven track record in pioneering innovation: from launching state-of-the art new technologies such as Terastream to new services such as Smart Metering and NFC payments. We are confident we can also apply innovation to the field of big data, an area of an enormous business potential. Today, data is the one of the most important assets in the telecommunication industry and we believe TVbeat is the right partner to help us transform raw data into intelligent information in order to improve customer experience and generate new business opportunities for us and our customers.”