Parra joins Shazam as CMO
June 12, 2014
Patricia Parra has joined Shazam as its Chief Marketing Officer. Parra will drive the brand vision, craft the marketing and communications strategies and lead the overall marketing function for the company. This includes enriching Shazam’s user experience to deliver increased benefits to the 450 million current devotees, and leading the continued expansion of Shazam into multiple entertainment and content services as a global engagement brand.
“I have always sought to help build the future of entertainment experiences. I am incredibly excited about my new role as Shazam’s Chief Marketing Officer because Shazam is redefining how people interact with the world around them,” said Parra. “Shazam already has a strong reputation for a great music discovery experience that sets the standard for others to follow. I look forward to helping Shazam continue to move into new areas and build upon its existing success.”
Parra joins Shazam from OUYA, before OUYA she was Head of Content Marketing at Hulu.