Thai service provider CTH Public Company Limited, media protection, multiscreen and revenue assurance solutions specialist Irdeto and digital TV software and service provider Inview have formed a partnership to develop an OTT and hybrid version of CTH’s cable service to provide its customers with services beyond its existing cable networks.
CTH is a leading service provider that brings together cable operators and is a major pay TV operator in the country. Its digital platform leads the way in providing OTT and hybrid services in Thailand. It offers its customers more than 140 channels, 30 in High Definition (HD), including premium content such as Barclays English Premier League (EPL) soccer matches.
Inview’s software platform enables all the services an operator needs to provide either a pure OTT or a hybrid broadcast and OTT offering in one seamless user interface. Its Liberator middleware delivers a high-end, feature-rich user experience supporting a wide range of OTT services. It also enables the channels to efficiently promote content and generate new revenue streams from advertising and other services.
By leveraging Irdeto’s Cloaked CA security, CTH can offer high quality digital entertainment services to customers with studio-grade content protection, but without cost and complexity of physical smart cards. With this new OTT/Hybrid project, Irdeto extends its cooperation with CTH from Media Protection on cable set-top boxes (STBs) to OTT and Hybrid STBs. Irdeto has already secured over several hundred thousand CTH STBs, underscoring its position as CTH’s prime Media Protection partner.
Julie Austin, Inview’s CEO said the integration of Inview’s middleware with CTH’s content and Irdeto’s Media Protection solutions would provide a compelling proposition to future customers of CTH. “We will significantly broaden CTH’s reach, enhance its consumer experience and bring user interface knowledge to their viewers. We look forward to implementing and executing this project to customers later this year.”
“It is very important for CTH to deliver the highest quality entertainment to their customers while remaining efficient and secure, which is why Irdeto continues to be a trusted, long-term partner as CTH explores new opportunities,” said Bengt Jonsson, VP Sales, APAC, Irdeto. “We are proud that CTH trusted Irdeto to help them with their OTT initiative. We look forward to building this strategic partnership with CTH.”
Akradej Supamahitorn, CTO, CTH stated “CTH is prospering and we expect continued growth as we expand and evolve our offerings. We needed strong, experienced OTT partners to help us provide the most compelling pay TV services to our customers. We found what we were looking for in Irdeto and InView, who have been trusted partners for quite some time now and provide us with a seamless user experience and dynamic, studio-grade content protection. We have complete confidence that 2014 will be a successful year for CTH.”