Ooyala, a specialist in video publishing, analytics and monetisation, is powering multi-screen digital content from the 2014 World Cup for Fusion’s World Cup site Soccer.Fusion.net. Fusion is a US television and digital network for Millennials launched in 2013 as a joint venture between the Disney/ABC Television Group and Univision Communications.
With Ooyala’s video streaming and multi-screen distribution technology, soccer fans can watch up-to-date, on-demand highlights from the World Cup as well as live-streamed episodes of Fusion’s primetime show “The Soccer Gods” anytime and on any device.
“Soccer.Fusion.net’s digital offering aligns with what we believe the broadcasters of tomorrow will look like, particularly with regard to sports,” said Jay Fulcher, chief executive officer of Ooyala. “Sports have paved the way for digital TV innovation. Fusion’s site showcases how Ooyala’s technology enables customers to build new business models incorporating social engagement and capturing lucrative sports audiences by capitalising on the huge opportunity presented by the most popular online sporting event in history.”