Advanced Television

DNI record year

July 25, 2014

Discovery Networks International announced its biggest ever quarter. With record viewing levels and online growth internationally, DNI reached an enormous 621 million viewers around the world (+3 per cent YOY). DNI continues to enjoy exponential growth in its 25th year – charting its highest ever average audience (+9 per cent YOY) and delivering its highest ever digital audience for its websites (+45 per cent YOY) and social platforms (+250 per cent YOY).

JB Perrette, President, Discovery Networks International, remarked: “This outstanding performance is testament to the strength of our global business. Once again we’re raising the bar in the international content space on-air and online. Our unwavering commitment to being the world’s best storyteller; our much-loved global brands which inspire loyalty the world over; and our unparalleled platform which spans more than 220 countries and territories – underpinned by the phenomenal talent we have in the business – have brought us to yet another incredible milestone for our company.”

Record viewing levels

•         Despite stiff competition from the FIFA World Cup as a must-see television event in many markets, DNI’s portfolio reached 621 million viewers around the world (+3 per cent YOY) – with flagship network Discovery Channel reaching 366 million viewers, and Animal Planet and TLC reaching 252 million and 204 million respectively

  • DNI reached a new record average audience of 2.9 million viewers (+9 per cent YOY), supported by a stand-out quarter for Discovery Kids which experienced +33 per cent growth fuelled by key markets such as Brazil
  • DNI’s free-to-air portfolio continues to flourish +12 per cent in Western Europe overall for the quarter with records being broken in Spain for Discovery Max’s coverage of the French Open tennis final
  • Double-digit growth for Animal Planet, Investigation Discovery and Discovery Home and Health

Digital growth

  • DNI attracted 11 million visitors (+45 per cent YOY) to its websites and 38 million fans (+250 per cent YOY) to its social platforms this quarter – including sizeable growth numbers for Discovery Channel social platforms in India, Australia and South East Asia

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