Discovery Networks International announced its biggest ever quarter. With record viewing levels and online growth internationally, DNI reached an enormous 621 million viewers around the world (+3 per cent YOY). DNI continues to enjoy exponential growth in its 25th year – charting its highest ever average audience (+9 per cent YOY) and delivering its highest ever digital audience for its websites (+45 per cent YOY) and social platforms (+250 per cent YOY).
JB Perrette, President, Discovery Networks International, remarked: “This outstanding performance is testament to the strength of our global business. Once again we’re raising the bar in the international content space on-air and online. Our unwavering commitment to being the world’s best storyteller; our much-loved global brands which inspire loyalty the world over; and our unparalleled platform which spans more than 220 countries and territories – underpinned by the phenomenal talent we have in the business – have brought us to yet another incredible milestone for our company.”
Record viewing levels
• Despite stiff competition from the FIFA World Cup as a must-see television event in many markets, DNI’s portfolio reached 621 million viewers around the world (+3 per cent YOY) – with flagship network Discovery Channel reaching 366 million viewers, and Animal Planet and TLC reaching 252 million and 204 million respectively