Eurosport: 50m viewers for Tour de France
July 30, 2014
Eurosport’s 25th consecutive Tour de France broadcast surpassed the 50 million viewer mark. Eurosport’s live broadcast of the inaugural “La Course by Le Tour de France“, an event gathering the elite of women’s cycling, also contributed to the strong audiences and was watched by 2.9 million different viewers.
Cycling’s biggest race proved to be very successful for Eurosport in key local markets. The 2014 edition of the Tour was the best in the French market since 2002. In Italy, home country of race winner Vincenzo Nibali, audiences showed a very positive trend increasing by 143 per cent compared to 2013. In Poland Eurosport scored its best audience ever for the race and the Spanish audience increased by 33 per cent this year.
Eurosport covered the 2014 edition of the Tour de France with a record 350 hours of broadcast on Eurosport and Eurosport 2, including over 90 hours of live TV, all in high definition.