Massive Interactive, a specialist in platform software and design for multiscreen entertainment, has rolled out the Dendy Direct Video on Demand platform for Dendy Cinemas. Dendy Direct has been built exclusively by Massive Interactive using its Massivision Managed Video Platform (MVP), a fully hosted multi-screen video delivery platform for ‘TV Everywhere’.
Dendy Cinemas is the first cinema chain in Australia to offer a VoD service. Dendy Direct will be available nationwide across Australia and will offer customers a “curatorial” approach to video and film content, enabled by the MVP’s content merchandising. The new service, will operate as a pay-per-play model with films and TV Series.
Greg Hughes, CEO of Dendy Cinemas, noted, “We are very pleased to have finally launched our Dendy Direct service. This is a very exciting time for Dendy and it would not have been possible without Massive Interactive. Their Massivision MVP technology and the expertise of their team has enabled us to create a fantastic offering that is not only going to help us enhance our brand, but also increase our audience reach. It has been a pleasure working with them.”