Social media driving Millennial TV viewing
September 12, 2014
Colin Mann @ IBC
A recent Omnibus survey gives insight into how Millennials aged 18-29 experience and find TV shows a full 76 per cent of Millennials report they discover new shows to watch from friends, family and social media, and 73 per cent still watch on a traditional TV set. In addition to watching on a traditional TV, 74 per cent also watch content online using a computer, smartphone or tablet.
To address the unique ways Millennials experience TV, social TV solution specialist Relay TV has launched a new way for
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