UK: 88% of TV viewed is live

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January to June viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) and the UK TV broadcasters reveal that viewers in the UK watched an average of 3 hours, 47 minutes a day of TV. This breaks down as 3 hours, 43 minutes of linear TV on a TV set plus 4 minutes a day of TV watched on other devices, such as tablets, laptops and smartphones.

Commercial TV reach has remained stable over the last 5 years, reaching 72 per cent of the UK population in a day and 93 per cent in a week.

Other key statistics from the first half of the year include:

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