Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers’ ability to create and deliver online campaigns precisely aligned with consumer behaviors.

“By tapping into Nielsen’s leading data-driven insights and newest cross-screen consumer segmentation, we can offer our clients access to behavioral data across a wide range of activities and product categories,” said Vic Catalfamo, Vice President, Global Strategic Partnerships, Specific Media. “Launching a granular marketing capability around film goers is the latest result of a long-standing relationship with Nielsen to meet advertisers’ evolving needs and fulfill their quest for advanced vertical-specific solutions, such as the movie industry.”

“Marketers are increasingly looking to build smarter cross-screen campaigns through precision marketing,” said Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. “We’re pleased to continue working with Specific Media to bring to the market unique solutions that help advertisers better reach their key customers by connecting offline to digital.”

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