Advanced Television

Streaming mixed blessing for pay-TV

November 7, 2014

The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay-TV providers, may also be producing beneficial results across the service category, as indicated by a recent consumer survey from global research consultancy TNS. As the economic climate has improved, the quantity and diversity of video content entering the home via paid programming sources appears to be growing, resulting in healthy demand for the industry as a whole.

According to ReQuest, TNS’s survey of the telecommunications usage habits of nearly 25,000 US households each quarter, about

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, Pay TV, Research