2m streams for The Interview
December 29, 2014
By Colin Mann
According to figures released by Sony Pictures, in its first four days of release, controversial comedy The Interview was “rented or purchased online more than 2 million times” between December 24th, when it was released, and December 27th. “Total consumer spending through Saturday for The Interview online is over $15 million,” Sony said in a statement.
The totals do not include December 28th, when co-stars Seth Rogen and James Franco and co-director Evan Goldberg held a live-tweet session to further promote online streams of the movie. Online revenue far exceeds that from theatrical release, despite sold-out showings in a limited number of theatres across the country. The Interview is expected to make about $2.8 million at the 331 independently-owned theatres that have been showing it since Christmas Day.
There are now reports from the US that security sources believe the original Sony hack was carried out by Russian speakers, perhaps criminal gangs, and not North Korea.