Overnight ratings “worthless” says CBS
January 8, 2015
By Chris Forrester
CBS chairman/CEO Les Moonves told an audience at CES in Las Vegas that overnight TV ratings were now antiquated and “basically worthless” as OTT and other ‘catch-up’ services proliferated.
However, he also stressed that he had no objection to the normal linear broadcast system, which he hoped would stay in place, but said “We don’t care how or when you watch our content, we just want you to watch it.”
Moonves told delegates that certain advertising was time-sensitive, not least to promote the weekend’s movie releases, but he wanted ratings agency Nielsen “to count [viewers] so we can get paid”.