As one of the leading integrated consumer media entertainment groups in Malaysia and Southeast Asia, Astro focuses on providing its customers with a variety of pay TV, radio and digital media content. Headquartered in Kuala Lumpur, Astro’s substantial customer base of 4.2 million reaches more than 60% of Malaysian viewers. Astro offers more than 180 broadcast TV channels, including 48 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms.
Astro is regarded as an innovator and pioneer when it comes to pay TV services. It was the first to launch an HD broadcast in Malaysia in 2009 and offered the first non-subscription based satellite TV, with 25 television and 20 radio channels. In 2012, the company introduced its OTT service, Astro on the Go, which currently provides VOD content and live linear programming. In an effort to continuously expand its service to include relevant and popular content, Astro partnered with Elemental to help build a reliable workflow for its multiscreen services.
In order to keep up with industry trends and consumer demands, without depleting funds, Astro decided to take a software-based approach and incorporate the cloud into its video delivery workflow. Astro implemented Elemental video processing solutions in the cloud to power its Astro on the Go workflow, which consists of more than 6,000 hours of VOD content and 34 live linear channels. Elemental Cloud securely manages Astro’s high-volume video content with scale and elasticity, allowing customers to watch both live and VOD content instantly.
Both Astro and Elemental embrace innovation as a core value. Astro prides itself on creatively bringing its customers premium content, while Elemental is focused on providing creative solutions for pay TV operators. This partnership was a natural fit to expand Astro’s multiscreen offerings and deliver customers the best possible viewing experience.