Advanced Television

AsiaSat’s new brand

March 9, 2015

Asia’s leading satellite operator Asia Satellite Telecommunications Company Limited (AsiaSat) has announced the launch of a new brand identity, a new tagline and a newly redesigned website.

This initiative, AsiaSat says, underscores its renewed commitment to innovation and improvement to deliver services that best meet the changing needs of its customers and partners.

“AsiaSat has a proven history of excellence in the satellite communications industry. Over the past year, we have achieved several significant milestones – the addition of two new satellites AsiaSat 6 and AsiaSat 8 to our expanding fleet, successful transfer of customers on AsiaSat 3S to AsiaSat 7, commissioning of the AsiaSat 9 project, the expansion of our service capability at our Tai Po Earth Station and the announcement of new shareholders soon to come onboard, indicate this is the perfect time to refresh the look and feel of our brand,” said William Wade, President and Chief Executive Officer of AsiaSat.

“With the roll-out of this new brand identity, we take a big step forward in moving closer to the market and providing ever better services, and growing our partnership. Working along with our team of dedicated staff, through our new website and our expanding range of marketing and communications activities, we look forward to exchanging knowledge, sharing insights and information with our customers and partners more closely than ever before.”

Categories: Articles, Business, DTH/Satellite