Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has announced Ooyala IQ, a new analytics platform that provides a 360-degree view of video performance and audience behaviour, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (for US), player or traffic source, all processed in milliseconds and provided in one view. This latest version of Ooyala’s industry analytics engine maximises video monetisation across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns.

Ooyala IQ is designed with an open framework allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximise performance, engagement and revenue. These include ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams. These data types will be added to Ooyala IQ over the course of the year to further extend its already market-leading capabilities.

Ooyala Chief Executive Officer Jay Fulcher said, “As TV continues to migrate across devices, delivery and monetisation must be integrated deeply with real-time analytics. Regardless of the revenue model, business and programming decisions can now be informed by new kinds of big data analyses. Ooyala has re-imagined how video and TV analytics are collected, stored, managed and accessed, providing an unprecedented level of visibility so our customers can optimise how they run and monetise their business.”

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