In time for the second round of the Stanley Cup Playoffs and upcoming Triple Crown, NBC Sports Live Extra is now available on Apple TV in the US. NBC Sports Digital announced today that via TV Everywhere, Apple TV users can now access Live Extra’s more than 3,000 live events a year, including exclusive coverage of some of the most-watched properties and events in sports.
In addition to the Stanley Cup Playoffs and Triple Crown, Live Extra streams all live sports content televised by NBC, NBCSN and Golf Channel, including: the Summer and Winter Olympics; Sunday Night Football and NBC’s NFL pre-season and post-season coverage; NHL regular-season games; the PGA TOUR, including the FedExCup Playoffs, and the LPGA; the Premier League; studio content surrounding many of the aforementioned properties; original programming such as The Dan Patrick Show and Men In Blazers; and much more.
The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers via TV Everywhere, the media industry’s effort to make quality content available to authenticated customers both in and out of the home, and on multiple platforms.
“We are thrilled to bring our unprecedented portfolio of content to the hugely popular Apple TV platform,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “Beginning today, Apple TV viewers will have access to NBC Sports Live Extra’s award-winning streaming of some of the most prestigious properties in sports, including the Olympics, Sunday Night Football, Stanley Cup Playoffs, Triple Crown and more.”
“This launch demonstrates NBC Sports’ ongoing commitment to provide added value to loyal fans who can now have more access to the live sporting events they love. Customers love our Apps on iPhone and iPad and we can’t wait for them to experience what we can offer on Apple TV,” said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “TV Everywhere has proven successful with live sports programming like the NFL and the Olympics so this expansion will only continue to enhance the viewing experience and drive further engagement with the network.”
This is the first day that NBC Sports Live Extra is available to connected TV consumers.