FreeWheel has published its Q3/14 Video Monetisation Report: Digital TV’s Time is Now.
After having been touted as an integral part of TV’s future for some time, FreeWheel believes it is now clear from the behaviour of consumers, publishers, advertisers, and investors that digital video is paramount to the future of TV. Since last year authenticated ad views have grown 368 per cent accounting for 46 per cent of all long-form ad views, mid-roll ad break durations are up to an average of 101 seconds per break and OTT device viewing has grown 208 per cent.
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