US telco AT&T and Hulu have signed a deal that will bring the popular Hulu subscription streaming service to AT&T customers through AT&T’s websites and mobile applications.
“We know that our customers want to be able to access video on multiple devices,” said Andrew Goodman, associate vice president, AT&T content acquisition. “So we’re excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens.”
AT&T customers will be able to browse Hulu programmes and select the shows they want to watch through an AT&T app for mobile device viewing or an AT&T website for Internet viewing. AT&T says that combined with a leading TV Everywhere catalogue, its customers subscribing to Hulu will have one of the best selections available of current and past season full episodes. AT&T and Hulu also are exploring the possibility of bringing a Hulu app to TV.
“At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favorite content, when, where and how they want,” said Tim Connolly, Hulu’s senior vice president of partnerships and distribution. “We are excited to be working with AT&T to connect its customers with our premium content on every screen.”
This offering will become available to AT&T customers later this year.
The expanded relationship with Hulu complements AT&T’s other over-the-top initiatives, including Otter Media. Otter Media is a venture between AT&T and The Chernin Group, established to invest in, acquire and launch over-the-top (OTT) video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators who engage 450 million subscribers and generate 4 billion monthly views.