AOL rolls out ONE in Brazil
May 20, 2015
AOL Platforms is making ONE by AOL: Video (formerly Adap.tv) available in Brazil through a partnership with ROIx, Brazil’s largest first party data network.
ONE by AOL: Video is a component of ONE by AOL, an open, unified programmatic platform that enables advertisers to optimise against campaign goals across all screens, formats and inventory types. ONE by AOL: Video will enable Brazilian advertisers and publishers to set up private video ad marketplaces, trade video inventory programmatically and integrate addressable video advertising.
Phil Duffield, Head of Programmatic Demand at AOL International, explains: “Strong business relationships are essential in order to operate in Brazil and working with a local network of ROIx’s caliber gives us a solid foothold in this growing market. We will build on this partnership by enhancing how we work with our clients so that both buy and sell side benefit from advanced data segments, resulting in a simplified digital advertising ecosystem and an open platform.”
The agreement will allow ROIx to expand its programmatic advertising offering to include video in addition to display for the first time. AOL Platforms will incorporate ROIx’s extensive datasets into ONE by AOL: Video so that advertisers and agencies benefit from sophisticated segmentation and highly targeted ad buys.