Discovery Communications has agreed to form a strategic relationship with Doğuş Media Group, one of the leading media groups in Turkey, to increase its portfolio to 13 channels and strengthen its ad sales offer, reinforcing the company’s position as a leading international media company in Turkey.
This announcement follows a period of growth for Discovery in the market, which includes the opening of a local office in 2012, full distribution across all major Turkish pay-TV platforms, the launch of local advertising and continued investment in its channel portfolio.
“Turkey has been an important market for Discovery for 17 years and we are proud of our position as one of the leading international broadcasters in the country,” said Kasia Kieli, President & MD, Discovery Networks Central & Eastern Europe, Middle East and Africa. “Discovery’s global success is based on building strong local teams and looking for new opportunities that build scale in key markets. Our expanded relationship with Doğuş, including ad sales representation, and new investments such as the acquisition of the CNBC-e channel, will see us reach the next level in Turkey.”