Tremor Video, the video marketplace elevating brand advertising effectiveness, has acquired Australian-based, TVN, a provider of programmatic video advertising solutions in the Asia-Pacific (APAC) region. This acquisition marks Tremor Video’s entrance into the APAC advertising market, following its significant investments in programmatic video over the past 18 months.
Founded in 2010 and headquartered in Sydney, TVN works with leading premium publishers like Foxtel, Network 10, MCN, Southern Cross Austereo as well as a wide assortment of broadcasters across Asia-Pacific. TVN programmatically connects publishers to a wide range of demand side platforms and agency trading desks. TVN supports 9 markets in the region including Australia, New Zealand, Indonesia, Malaysia, Thailand, and Singapore.
“With this acquisition, Tremor Video expands its programmatic presence in the high-growth APAC region by combining our proven technology with TVN’s premium publisher portfolio and demand coverage,” said Bill Day, Chief Executive Officer of Tremor Video. “TVN is a dominant player in APAC, and like Tremor Video, has focused squarely on video so this is a natural fit. We’re excited to welcome the TVN team into the Tremor Video family.”