Advanced Television

US pay-TV loses 400,000 subs in Q2

August 10, 2015

The informitv Multiscreen Index shows that the top 10 pay-television services in the United States lost over 400,000 digital television subscribers between them in the second quarter of 2015.

  • With all the results from the top 10 services that report numbers now in, the decline in subscribers wipes out a small gain earlier in the year.

  • DirecTV lost the most television customers in the United States, falling by 133,000 to 20.28 million. This was offset by gains from the PanAmericana operation, increasing the DirecTV group total by 34,000 to 33.14 million.

  • AT&T reported a net loss of 23,000 television subscribers for its U-verse service. With the acquisition of DirecTV, AT&T now has a combined total of 26.23 million television subscribers in the United States.

  • DISH Network lost 81,000 subscribers, after including its Sling TV service, which had 169,000 subscribers at the end of March, ending June with a total of 13.93 million.

  • Comcast lost 69,000 television subscribers, ending June with 22.31 million. That is 151,000 less than a year previously.

  • Time Warner Cable lost 45,000 subscribers, with a total loss of 237,000 over 12 months, taking its total to 10.77 million.

  • Charter, Cablevision, Mediacom and Suddenlink lost over 75,000 subscribers between them, with a total loss of more than 242,000 over 12 months.

  • Verizon was the only operator to gain, adding 26,000 television subscribers, although that represented the smallest quarterly increase since the service launched.

Between them, the top 10 services account for 87.50 million homes in the United States, compared to 87.74 million a year ago, or 87.34 million the year before that.

“With regular reports of television subscriber losses, it appears that many of these services are struggling to maintain customer numbers in a mature competitive market,” says Dr William Cooper, the editor of the informitv Multiscreen Index. “The figures must be viewed in perspective. The overall loss is less than 0.5 per cent of their combined subscriber base.”

Categories: Articles, Broadcast, Markets, Pay TV, Research