Advanced Television

Apple TV delayed

August 14, 2015

Apple is set to delay the launch of its online TV service until at least next year after negotiations with major television networks stalled.

Apple’s attempts to license content from US TV networks such as CBS and Fox are reported to be progressing slowly, leading to the delay. In addition, the company does not yet possess the network capacity to ensure good viewing experience for consumers.

Apple is also facing problems with regard to the pricing of its content. The company wants to offer a package of popular channels at $40 per month – about half the average cable bill in the US. The company earlier successfully convinced music labels to sell music at prices as low as 99 US cents through its online stores.

The company had been rumoured to be planning to launch the Apple TV network on September 9th when it will launch the next iPhone. It is also set to release an updated version of its Apple TV hardware at that event — that will still happen despite the problems with the TV service, according to Bloomberg.

The new set-top box will feature a redesign remote, Siri voice control, extra storage and a new devoted App Store. It has also been suggested that the box will be the centre of Apple’s plans for the connected home.

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