New Apple TV box?
April 9, 2014
Apple is working on a new set-top box besides its existing Apple TV, according to filing documents.
A regulatory filing made by Comcast and Time Warner Cable to the US Federal Communications Commission (FCC) pitching their planned merger specifically mentions that Apple is exploring the “development of an Apple set-top box”.
Apple has long been rumoured to update its Apple TV streaming box to add the ability to stream broadcast television and channels through specific apps. A report by the WSJ earlier this year indicated that Apple was working on a STB in partnership with American cable companies to offer streaming TV – but that lack of agreement on content licensing was holding up its release.
The planned merger of Comcast and Time Warner Cable in the US may have delayed Apple’s new offering, as content deals will be crucial to its success.
Apple is also expected to add a gaming feature to a new set-top box, competing with rivals from Roku, Google and the recently released Amazon Fire TV.