Piksel, Lingospot drive personalisation
August 27, 2015
Piksel, a global player in building successful online video businesses, has formed an exclusive partnership with real-time TV metadata provider Lingospot to drive hyper-personalised curation, intuitive search, intelligently matched advertising, and genuinely novel content discovery experiences.
Bringing together Piksel’s heritage in the online video business and Lingospot’s unique ability to analyse video content creates an opportunity to provide a truly innovative solution in this space, according to the companies.
“Meeting the demands of the online audience and creating compelling user experiences requires deep understanding of the content itself, one that can be achieved with metadata. This can be accomplished using easily accessible metadata about the video content, in combination with analysis of what occurs within the video content. Rich metadata can power increased usage and monetisation opportunities through effective content search, discovery, hyper-personalised recommendations and advertising. All of which play a key role in much-needed service differentiation. The addition of Lingospot’s technology to the Piksel Palette will give our customers exclusive access to a suite of enhanced metadata services that are truly innovative in the video space and we are delighted to formalise our partnership together,” commented Mark Christie, Chief Technology Officer at Piksel.