Fox International Channels UK has confirmed it will launch its first Free-To-Air entertainment channel, YourTV, on a variety of UK platforms on October 1st.
YourTV will provide viewers with “real-life stories, irresistible experiences and thrilling tales”. The channel will air for 20 hours each day across the UK, from 7am until 3am. Primarily aimed at women, YourTV says it will appeal to anyone in search of absorbing stories that feel both real and yet extraordinary.
Jeff Ford, Managing Director FOX International Channels UK, commented: “I am thrilled to announce the launch of YourTV, our first Free To Air channel and exciting next step in the evolution of our UK brand portfolio. Providing a daily treat of compelling scripted and unscripted series for viewers, YourTV is a fresh new destination for entertainment.”
Launch content will include crime investigation series Corrupt Crimes, reality series Don’t Tell The Bride, cooking show Baking Good Baking Bad and US legal drama Sharks.