If Verizon’s mobile video service go90 grabs the attention of millenials a streaming option for TVs could be next.
Verizon Communications launched a trial of its free, ad-supported mobile video product, an app that offers live events, on-demand shows and Web videos, this week.
Marni Walden, Verizon’s president of product innovation and new businesses, told Reuters: “We said, let’s start with a mobile-first product”The thought is that there could be a companion product that would come at some point in the future that could be in-home for TVs “.
“Our focus is all on our mobile product today,” Walden said. “We have to be successful with this product first and then we would have the right to say, ‘Yes, let’s go do the companion.'”
Go90 will use Verizon’s multicast video technology that streams live events to multiple mobile devices through a single lane of airwaves.