Rentrak, a specialist in precisely measuring movies and TV everywhere, has announced a group-wide local TV ratings expansion with the CBS Television Stations.
All 27 CBS-owned television stations in the US will now have access to Rentrak traditional household and age/sex ratings, as well as the full suite of Advanced Demographics for automotive purchase behaviours and political behavioural segments.
The 15 stations that are acquiring Rentrak’s services are WCBS (CBS) and WLNY (independent) in New York, KYW (CBS) and WPSG (CW) in Philadelphia, WBZ (CBS) and WSBK (MyNet) in Boston, WUPA (CW) in Atlanta, WWJ (CBS) and WKBD (CW) in Detroit, KSTW (CW) in Seattle, WTOG (CW) in Tampa, KCNC (CBS) in Denver, KOVR (CBS) and KMAX (CW) in Sacramento and WJZ (CBS) in Baltimore.
“CBS has successfully used our Rentrak in a number of markets in the last year,” said Rentrak’s Vice Chairman and Chief Executive Officer, Bill Livek. “I’m excited that Rentrak has proved to CBS the value of our service. We welcome CBS to join other groups that have gone all-in with Rentrak.”