beIN adds entertainment to pay-TV offering
November 2, 2015
By Colin Mann
Following advanced-television.com’s revelation that beIN was planning to launch a movie service for the Middle East, the operator has confirmed that it is to offer a complete pay-TV proposition of sports, movies and entertainment available to customers through a single regional pay-TV platform, an initiative that it says democratises pay-TV in MENA.
Marking its twelfth anniversary, with beIN’s expansion of its platform through the launch of wide range of movies and entertainment channels under the campaign slogan of ‘All You Want’, the company is positioning itself as the only comprehensive pay-TV entertainment player in the region.
Nasser Al Khelaifi, Chairman and CEO of beIN Media Group said that consumer research in the MENA region had indicated for quite some time that families expect a leading entertainment provider such as beIN to offer a complete range of TV entertainment channels.
“Furthermore, we identified a sweet-spot in terms of pricing of pay-TV in the region, that has traditionally been over-priced. Hence it was natural that beIN offers latest blockbuster movies, great family entertainment in the form of latest series, factual and kids content along with our premium sports offering. beIN’s vision is to reshape the future of pay-TV and family entertainment in MENA through offering premium multi-genre entertainment at affordable prices,” he declared.
With the entry into the entertainment space, beIN now offers a complete spectrum of entertainment content. beIN subscription packages include sports such as regional and international football, tennis, rugby, golf, F1 and athletics along with latest movies from Hollywood, a wide array of family channels all delivered through state-of-art technology that enables customers to enjoy in their living room or on the go.
beIN is offering the new channels to its existing subscribers absolutely free until end of 2015. Potential new subscribers will be able to purchase a comprehensive package offering.
“beIN values the loyalty of our customers in MENA region. Our entry into entertainment pay-TV space should be a cause of celebration for our loyal customers. Hence we have decided to reward our loyal customers with two months of free access to our premium entertainment channels,” advised Al Khelaifi.
beIN is launching twenty-four entertainment channels of full HD quality. “Our research indicates that full HD is an extremely important feature that our customers expect from a premium brand like beIN. As part of our commitment to quality, we are offering a bouquet of full HD channels,” noted Al Khelaifi.
beIN intends to differentiate itself from other regional pay-TV operators by offering entertainment content that is appropriate regionally and is fit for family viewing.
beIN’s expects significant subscriber growth on the back of this strategic expansion. The company is determined to keep expanding its sports, movies and entertainment content portfolio.