Technicolor, Philips team for HDR development
January 5, 2016
Media and entertainment technologist Technicolor and consumer lifestyle specialist Royal Philips are to merge their ongoing delivery roadmaps for HDR solutions, including content creation tools, encoding and decoding software and implementation support.
As a result of this collaboration, Technicolor and Philips will offer a best-in-class proposition to the market that allows HDR delivery, with full backwards compatibility to Standard Dynamic Range displays. This will simplify HDR deployments for distributors who will be able to send one signal to all of their customers, regardless of which TV they have. Their networks will be future proof as consumers upgrade to HDR displays over the next few years.
Technicolor and Philips will continue to support their respective HDR products and solutions already deployed to the market and merge the best part of these into the combined solution. This announcement will strengthen their position by adding additional innovative features. Partners who have already implemented Technicolor and Philips HDR delivery technologies will benefit from best-in-class solutions that interoperate with content already created and built on their existing investments in HDR.
Early results of the combined solution will be shown at NAB 2016 followed by commercial deployments on silicon in late 2016.
Technicolor will take the lead in developing a combined solution that is compliant with emerging standards for next generation video entertainment. Technicolor will also lead sales and licensing activities associated with the combined HDR offerings. The solution will become an important offering in Technicolor’s branded product portfolio for consumer electronic devices.
“Combining the HDR research from two of the most prominent and trusted names in imaging is a significant step in the maturity of HDR technologies,” said Manuele Wahl, Senior Vice President of Technology and Trademark Licensing at Technicolor. “Philips is bringing years of experience in consumer electronics and silicon partnerships. This combined with Technicolor’s heritage in content creation and technology licensing will provide a compelling backwards compatible solution which will accelerate HDR adoption.”
“This move is a reflection of how fast the market for HDR is developing, and how important it is to partner and scale up to effectively serve industry demand for high-quality video delivery,” said Jako Eleveld, Head of IP Licensing for Philips.
Both companies will continue to work independently on other solutions for enhancing video and audio technologies.