SVoD services continue to make their way into more homes in France. According to Médiamétrie’s VOD360 survey, SVoD services are now in 12 per cent of French homes, reaching roughly 5 million people.
Last year, 65 per cent of French web users did know what SVoD was, with services mainly driven by two big players, Canalplay and Netflix – as well as challenger Filmo TV. Some 62 per cent of the current SVoD subscribers engaged with SVoD when Netflix hit the French market in September 2014, and a third of them subscribe to two services.
The profiles of the typical users are mostly men (62 per cent), young and from upper social classes (34 per cent). However, consumers are also young people under 25 (29 per cent) and children (20 per cent of them are in the 6-14 demo).
When it comes to most preferred devices, 55 per cent of consumers are watching from a TV set and 30 per cent from a computer.
SVoD early adopters in France find such services complement free or pay-TV offerings, and 73 per cent of them say they will keep their subscription.