Advanced Television

Loft London takes advantage of storage from BASE Media Cloud

January 18, 2016

Loft London – an independent digital media and Post facility – recently migrated their entire facility operation from Chiswick to their new purpose built location in St Johns Wood. Loft London selected Base Media Cloud as their lead technical partner to provide secure, fast, cloud based storage to migrate on going content and media projects from W4 to NW8.

BASE Media Cloud provided a dedicated 50 Terabytes of mirrored disc Backup storage, securely hosted in a Tier 3 (ISO27001) Vodafone data centre in the UK. 250mb/s of private bandwidth was allocated between sites and data was transferred with file acceleration using Signiant software.  In addition, BASE Media Cloud provided a physical data migration service to copy, transport and securely ingest media from a large capacity storage array directly from Loft London to the BASE Media Cloud data centre. 

Loft London benefitted from rapid delivery and the peace of mind of knowing all key data was securely backed up in multiple copies within a government grade secure facility, only 10 miles from west London.  Loft London’s in-house team were able to concentrate on the job of building their brand new facility and taking care of customers, whilst BASE Media Cloud provided a specialist data management and storage service for them.  Furthermore, they knew they could instantly access their media, on demand from a dedicated Signiant web portal and retrieve their assets with no additional egress charges.

Davide Maglio, CSMO and Co-Founder of Loft London commented, ““During the planning of our build in St Johns Wood and the migration from Chiswick, we were faced with the challenge of securely migrating active media projects from one location to the other with the minimal amount of risk.  We explored many options from disk, tape and cloud; that allowed flexibility and instant access due to the nature of our clients’ demands. Having worked with many cloud based solutions over the years this option came to the fore.

After examining the many different solutions BASE Media Cloud soon rose to the top of the list; offering secure storage, fast connectivity and a straight forward and transparent pricing structure. The fact that there were no expensive egress charges was also very attractive.

Within 36 hours of our initial conversation with the team at BASE Media Cloud, a solution was soon established and our Technical and Operational teams not only had portal log ins, but both training and Q&A sessions had been completed.  Due to the timelines a transport drive was also made available. Content was successfully moved within the time frame and at all times Operations had access to the content when required. “ 

BASE Media Cloud has now become an important part of our platform that now allows Loft London’s platform to expand and contract when required. “

Ben Foakes, Founder and Managing Director of Base Media Cloud added “Our team at BASE Media Cloud is made up of media production, post and delivery people, so we know what it’s like, on the ground for production teams, facilities and distributors.  When Loft London needed a fast turnaround service, without any hassle, we jumped at the opportunity to help.  Companies working in production, post and distribution are finding it more and more difficult to predict capacity for in-house equipment and resources, especially as we move closer to full-blown 4K delivery.  BASE Media Cloud act as a partner to our clients, like a flexible extension of their in-house infrastructure. “

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