A company aiming to put fans at the heart of sports broadcasting has won a worldwide competition to find start-ups and entrepreneurs with innovative digital media and production solutions.
The winning idea which will embed sports fans’ reactions to events during, pre- and post-match could now be trialled by BT Sport. They will now receive six months of support from BT’s research and innovation teams.
SeenIt, based in London, were named winners after impressing judges with their app which allows viewers to upload their reactions to live TV coverage of sport.
The competition was launched in November 2015 and entrants were narrowed down to a final seven before a Dragons’ Den style panel at the BT Sport studios in London. The competition was backed by BT Sport presenter Jake Humphrey who was part of the judging panel.
Edward Pearse Wheatley, head of business development, SeenIt: “We’re happy to have won the award. To be associated to a brand that is making waves in sport media is such a bonus, and we can’t wait to collaborate and help bring the BT Sport audience into the storytelling.”
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